Hi, I’m Adi!
I am a coach, speaker, writer, and entrepreneur who’s spent the past 15 years building organizations, inspiring courageous leadership, and empowering people to live their best lives.
We are always one decision away from an entirely different life.
Today, I am the CEO of Think Change, keynote speaker, and the author of four books, ranked #1 Coach in Los Angeles in 2023.
Noteworthiest — I live a life I love.
But it wasn’t always like this.
My earliest memory is escaping an assassination attempt. Then a childhood marred with wars, poverty, trauma, self-rejection, and grief.
At 17, I came to Wisconsin with $300 in my pockets, two suitcases, and an improbable dream: a happy life.
“You’ll never make it,” they said.
“Watch me,” I replied.
Since then, I learned that courage isn’t the absence of fear; it’s the willingness to do it scared. But if we’re willing to “do” courage and have some faith, the rest can come together.
Make no mistake: getting here required a lot of hard work, healing, and learning. It involved rejections, failures, money issues, and even a brush with suicidal ideations.
Still, today, as I sip my morning coffee at my beautiful home in Venice Beach, I am grateful for my experiences. Removed from the strife and war—internal and external alike—I celebrate my struggles. They made me who I am, and I have learned to like who I've become, and to love myself, too.
My story is unlikely, but I wasn’t born with a magical skill, only a refusal to stand for anything less than a good life.